500 Years of Cattle: Florida Cattlemen’s Association

Over 1,000 people move to the state of Florida each day. With an increasing population, Florida cattle producers have many challenges they face as they raise cattle in the Sunshine State. Florida Cattlemen’s Association President Gene Lollis and Executive. Dir. Jim Handley discuss the grassroots efforts the association utilizes to advocate for cattle producers, combating misinformation and why it’s important to share beefs sustainability story with consumers and lawmakers.