Sustainability: an opportunity for profitably

Sustainability. Agriculture. Livestock. Rancher Kevin Kester, Ben Weinheimer V.P. of the Texas Cattle Feeders Association and Don Close with Rabo AgriFiance discuss the phrase sustainable agriculture. The discussion centers around how sustainability has changed consumer preference. In addition, how producers are telling their sustainability story along with other examples of how producers can find opportunity and profit in the sustainability conversation. https://www.ncba.org/cattlemenscall.aspx