Sustainability Is Here To Stay

Cattle producers Mike Williams, Brantley Ivey and James Vaughn are NCBA Sustainability Goals Task Force Members. Joined by Dr. Jason Sawyer of the King Ranch Institute, they share their insights on NCBA’s new sustainability goals, released at the 2021 Cattle Industry Convention and NCBA Trade Show. This group of cattle producers, family men and environmental stewards tell how these goals were developed and how they will be achieved.