Cattlemen’s Call Podcast

Sustainability Is Here To Stay

Cattle producers Mike Williams, Brantley Ivey and James Vaughn are NCBA Sustainability Goals Task Force Members. Joined by Dr. Jason Sawyer of the King Ranch Institute, they share their insights on NCBA’s new sustainability goals, released at the 2021 Cattle Industry Convention and NCBA Trade Show. This group of cattle producers, family men and environmental stewards tell how these goals were developed and how they will be achieved.

Ag Influencers Pt. 2: Continuing the Story

Kiah Twisselman, Courtenay DeHoff and Macey Hurst join us again at the 2021 Cattle Convention and NCBA Trade Show. These women are pursuing their passions and ambitions in livestock production, raising cattle and advocacy. They have pursued new avenues of business and new platforms since we last spoke with them, but they continue to share their stories of overcoming adversity in agriculture.

Shaping and Creating: Greeley Hat Works’ Trent Johnson

Cowboy hats are an essential component and tool for cattlemen and women’s daily lives. Master hat maker Trent Johnson owns Greeley Hat Works in Greeley, CO. Since 1909, Greeley Hat Works provides not only a service, but an outlet of personal expression for anyone interested in wearing a hat. Trent discusses the process and history of creating cowboy hats. As well, how the iconic hat creates a connection with beef consumers worldwide with cattle producers in America.

A Digital Transformation: Ranch Management Software

5th generation Colorado rancher Coby Buck shares how his family is optimizing their grazing, improving livestock performance and making better decisions with insights through AgriWebb’s ranch management software. The easy way to keep better records in real-time – even offline. Get better insights to make decisions on the ground or in the office. And it’s all unique to your ranch.

500 Years of Cattle: Florida Cattlemen’s Association

Over 1,000 people move to the state of Florida each day. With an increasing population, Florida cattle producers have many challenges they face as they raise cattle in the Sunshine State. Florida Cattlemen’s Association President Gene Lollis and Executive. Dir. Jim Handley discuss the grassroots efforts the association utilizes to advocate for cattle producers, combating misinformation and why it’s important to share beefs sustainability story with consumers and lawmakers.

Feeding On Your Profit: Horn Flies

Loses from horn flies cost the cattle industry an estimated $1 billion each year due to the stress they inflict and the disease they spread. Oklahoma’s Mark Upton is a trusted name in cattle health. As a cattleman himself and the Dir. of Sales for Livestock Feed Additive brands at Central Life Sciences, he understands the importance of horn fly control. He shares how Altosid® IGR and management strategies can improve cattle health and keep producers profitable.

Setting the Narrative

Why do cattlemen and women need to set the narrative of sustainable beef? Jim Strickland of BlackBeard’s Ranch in Florida and Clay Burtrum Chair of the Federation of State Beef Councils of Oklahoma answer the “Cattlemen’s Call” and share firsthand knowledge, experiences and research all producers will benefit from.

Self-Advocate, Beef Advocate: Kiah Twisselman

Health and beef advocate Kia Twisselman answers the “Cattlemen’s Call” once again. She has shared her story of bettering her life on Good Morning America, The Kelly Clarkson Show and People Magazine. She continues to inspire others who are also on a journey to health and happiness. As always, when sharing her story, she continues to be an advocate for beef and how the protein is a part of a healthy lifestyle.

Tips for Better Pasture Management

With today’s current grain prices, managing and working pastures is becoming more important than ever. West Virginia Rancher Jeff Clark answers the “Cattlemen’s Call” on this essential topic. As Market Development Specialist at Corteva Agriscience, he shares how grazing can help producers put more pounds on their calves and cattle. From simple things producers can do today to help improve their pastures – no matter where they’re located – and how grazing can affect the overall health of your herd.
https://www.corteva.us/products-and-solutions/pasture-management.html

Beef Lovers, Start Your Engines

The Beef. It's What’s For Dinner. brand partnered with the Daytona International Speedway to sponsor the 40th season-opening race for the NASCAR Xfinity Series - The Beef. It’s What’s For Dinner.® 300. The promotion reached millions of consumers on national TV and social media. Oklahoma Rancher Clay Burtrum is Chair of the Federation of State Beef Councils and Wyoming Rancher Mark Eisele Chair of NCBA’s Policy Division, answer the “Cattlemen’s Call” and tell the story of all the collaborative work that it took to pull it all off.